Can’t stop watching a TV show? That may be a good thing


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If you are a frenzy of frenzy, you have probably said: “Just one more episode”, a thousand times more.
And although the observation of frenzy may seem a bad habit, a new study from the University of Georgia suggests that there can be advantages so as not to extinguish the tube.
If you often find yourself watching the episode after the episode, it may be more difficult for a story to leave the head, the researchers said. But this is not necessarily a bad thing.
The study revealed that people who marathon, programs or books are more likely to remember stories and continue to engage with them through reveries and fantasies.
“Humans are narration creatures,” said Joshua Baldwin, the main study and postdoctoral researcher at the University of Georgia. “One of the functions of the stories is the ability to satisfy motivations for things such as connection with other people, feeling independent and confident, and even security and security.
“Stories have characters that fill out these roles, and we can meet these needs through them.”
The observation of the frenzy can help viewers to build mental worlds where stories continue even after finishing the series. And these tales can help them cope during stressful periods.
People who look more likely to engage with stories by imagination
The observation of the frenzy can help make the stories more memorable by helping viewers to connect the threads of the plot and to leave with a greater image of history. This is particularly true for longer series, with many different intrigues and characters to follow.
The study suggests that excessive observers are more likely to think of the stories they have finished than people who consume the media more slowly.
“People who are used to watching frenzy programs often do not passively but who are actively thinking about it,” said Baldwin. “They want to get involved with stories, even when they are not there to watch shows.”
Memorable stories better suited to imagination
To imagine a story, a person needs a good memory. Most of the participants said they tended to remember and fantasize more often on the stories they loved or thought they were moving and significant.
Overall, the respondents said that television shows were more memorable than books. But that does not mean that books are forgettable.
“If you are thinking of people who are passionate books readers, like those who could read a whole book from cover to the cover, they may have a better memory of this book and have a higher chance of mentally engaging in history after having finished it,” said Baldwin.
Binge not always looking at a bad thing
Although the impacts on well-being must be explored more, the positive and negative points of bingings can be summed up in the individual, the researchers said.
“There are a lot of debates on whether or not the media is a good thing, but it’s always a nuanced argument,” said Baldwin. “It always depends on the content itself, why people look at it, the psychological context of the individual and the context.”
The study was published in ACTA Psychologica And co-written by Ezgi Ulusoy, Morgan Durfee, Rick Busselle and David Ewoldsen.
More information:
Joshua Baldwin et al, looking at one more episode and reading another chapter: which entertainment contexts lead to a retrospective imaginative involvement ?, ACTA Psychologica (2025). DOI: 10.1016 / J.ActPSY.2025.105101
Provided by the University of Georgia
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