CEO Plotted Woke Annihilation of Cracker Barrel for Over a Year
The CEO of Cracker Barrel, Julie Felss Masino, clearly indicated last May that she had planned a coup d’etat to kill the culture of the beloved restaurant chain.
“We are not as relevant as we were in the past, Masino told Far-Left CBS News last May. “”[W]He does not lead to any field, “she added.”[T]The reality is that we have lost market share, especially at dinner. »»
At the time, by CBS, “Cracker Barrel’s Sales Ha[d] Flatlined, with income for its last quarter unchanged at $ 935.4 compared to a year earlier, while its stock has dropped by 40% so far in 2024. “
Masino told CBS that it tested different foods and more dynamic prices depending on the average income in each store.
“I would like to emphasize that the optimization of our prices in the menu does not just mean increasing prices,” she said. “In several places, this can actually mean adopting the opposite approach. We understand that the low -end consumer is disputed and the value is and will remain an important part of the brand and we will work vigorously to protect it. ”
Then came the reshaping. “The goal, quite simply, was to refresh things so as to be noticeable and attractive, but always to Cracker Barrel,” she continued. “Historically, Cracker Barrel has made modifications limited to our design aesthetics, and we probably relied a little too much on what was perceived as the timeless nature of our concept.”
No one opposes change, especially if your actions has lost 40% of its market share. In fact, in this situation, a change is necessary. What is at stake here is the type of change that this dimwit has initiated, and it is the type of change that we tend to see when women on the left are loaded.
As we saw with Bud Light and NPR, women on the left are so involved and narcissistic than rather than increasing the attraction of what works to their already considerable customers, they force the institution to wake up so that it calls to them.
This is exactly what the Lucasfilm chief of the Disney Groching Syndicate Kathleen Kennedy Star Wars and Indiana Jones. She feminized the two franchises, she turned both into an image of the way she can be seen and, in doing so, not kills one but two golden geese.
If you give a boy a GI Joe action figure, he will become Gi Joe. If you give a girl a GI Joe action figure, she will transform Gi Joe into herself. Suddenly, Gi Joe is shopping and participating in teapots. Men and women are different. Sorry, they are. Admittedly, there are exceptions, but how can we explain otherwise how to Cracker Barrel, an establishment that directly uses traditions in the South and a social environment of the church, now resembles all other sterile and homogenized restaurants?
Instead of adopting what made Cracker Barrel a beloved brand, Julie Felss Masino transformed the barrel of Cracker into Julie Felss Masino.
She transformed the barrel of cracker into a bed, bathroom and beyond the moment when she could have increased the attraction of her customers. Add a row of American flags on the roof, bring country music live on weekends, announce that everything you sell will be made in America …
The elimination of Cracker Barrel’s personality is suicide, an act of aggression against customers.
You might as well go to Ruby on Tuesday.
What is the difference?
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