Cracker Barrel suspends plans to remodel restaurants
Cracker Barrel said on Tuesday that he suspended the renovations of his restaurants after the criticism of many longtime fans.
The announcement occurred two weeks after Cracker Barrel A Backtrack on a separate plan to modernize and simplify its logo. Fans of the channel had also criticized this movement noisily.
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Cracker Barrel, based in Lebanon, based in Tennessee, said on Tuesday that only four of its 660 restaurants had been renovated as part of a brand test. The renovations, which started last year, added more comfortable seats, brighter lights, lighter paint and a simplified assortment of antiquities but have maintained signature elements such as fireplace.
“We have clearly heard that the modern renovation design does not reflect what you like at Cracker Barrel,” the company said in a statement. “Of course, we will continue to invest in our restaurants to ensure that they are in good condition and meet your expectations.”
Cracker Barrel announced a transformation plan in May 2024 under her new CEO, Julie Felss Masino, former executive of Taco Bell and Starbucks. Masino said Cracker Barrel lost his relevance and needed some changes to increase customer traffic. In addition to renovated stores, the chain has planned new dinner menu and more efficient kitchens.
At the time, Masino said that Cracker Barrel planned to renovate 25 to 30 stores during his 2025 financial year, which ended on July 31.
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“Historically, Cracker Barrel has made changes limited to our design aesthetics, and we have probably counted a little too much on what was perceived as the timeless nature of our concept,” said Masino at a conference call with investors.
Masino said the company had received positive comments from customers after renovating two stores.
“The goal, quite simply, was to refresh things so as to be noticeable and attractive, but always to feel like Cracker Barrel,” she said.
But the changes have not known many customers well, especially after Cracker Barrel has announced that he planned to simplify his logo and delete an image from a man dressed in a barrel.
“They are supposed to eliminate the ancients, I call it” ancient “type decorations on the walls,” said Jerry Love while he was standing outside a barrel of Cracker in Vicksburg, Mississippi, at the end of last month. “I am very conservative and old so I like it and rather that they did not do it.”
Video journalist AP Sophie Bates contributed by Vicksburg, Mississippi.
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