“This is the next revolution” – Salesforce CEO Marc Benioff hails the arrival of the ‘agentic enterprise’
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Salesforce CEO Marc Benioff declared the era of the “agentic enterprise,” where AI plays a more important role than ever for businesses of all sizes.
The company’s co-founder and CEO opened Dreamforce 2025 with a typically boisterous speech as he discussed its latest round of updates and releases, chief among which was the new Agentforce 360 platform.
But the priority of course was the growing role of AI tools for businesses, as human workers and agents will need to work together in this mix – which Salesforce calls the “agentic enterprise”.
AI everywhere
Welcoming attendees to “the biggest, most exciting Dreamforce ever,” Benioff was in typically charismatic mood, moving through the massive amounts of new additions to the Salesforce platforms at a rapid pace.
Benioff highlighted that there is a “very real” divide in the use of agentic AI, adding that simply deploying enterprise AI models is not enough if the solutions are not integrated and grounded in appropriate governance.
“This agentic division is divided – it is a bifurcation. Your customers are high, what about your business now?
“We want to communicate with our customers in a whole new way…the pace and growth of innovation has been impressive,” Benioff noted.
However, he pointed out that when he’s at home on his phone, “using amazing AI and LLMs”, the experience is “much worse” when he gets to the office and logs into the AI tools there.
Salesforce wants to play a key role in advancing AI technology, particularly as it relates to Agentforce, Benioff added, saying: “What we’ve realized at Salesforce is we have to be customer zero…we have to be able to go from one, to two, to three, to four, to five and show you what we’re doing.”
“We send 11 trillion emails a year at Salesforce, but every one of those emails is a one-way conversation. What if each of these emails was a two-way conversation? »
“AI alone is not enough. It’s not enough to have an LLM. It needs (Agentforce) capabilities to connect it, give it context, give it the guardrails and all the critical elements.”
“You have to have good data. You have to achieve more integrated solutions. You have to set the right priorities. You have to have good governance in place.”
“We all realized that just making our own models or rolling them ourselves, or tinkering with them, isn’t going to be enough. We have to do our job at Salesforce for you, and we all have to be on this journey together to get to that better place. That, in our vision, is the agentic enterprise.”
“This is the next revolution,” Benioff said, “we’ve been through predictive AI, and now we’re moving into this new revolution of agentic AI.”
Benioff highlighted how the company continued its 1% commitment, donating 1% of equity, 1% of its time and 1% of its product to good causes, including a new $30 million committed to AI education and literacy – meaning Salesforce has now distributed $841 million, committed to 10 million hours to nonprofit, $300 million in AI training. recycling and $150 million for local schools in San Francisco and Oakland.
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