DirecTV Customers Will Soon See Their Own Faces in AI-Generated TV Ads
DirecTV has partnered with Glance, an artificial intelligence company, to enable people using its Gemini streaming devices to see AI-generated screensavers featuring their own faces.
Glance, owned by a mobile advertising company, announced that it will add this new AI functionality to DirecTV Gemini devices in 2026. If you own a Gemini device, either the Gemini, which works via satelliteor the Gemini Air dongle if you are a high speed client – TV screensaver will allow you to create an AI avatar of yourself.
You can dress your AI avatar and the screensaver will offer shopping links to those clothes.
In a press release, DirecTV added that viewers will be able to “enjoy interactive screensaver experiences about lifestyle, travel, health, automotive, seasonal events and local trends, right on television screens.”
One example shown by the company is an image of the Grand Canyon, on which you can click a button saying Show me here to see your AI in the scene.
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“DirecTV audiences who stream TV through our Gemini devices will now have the ability to reimagine their interactions with their TV screen, with personalized content, entertainment, news and shopping recommendations in real-time,” Vikash Sharma, DirecTV’s senior vice president of product marketing, said in a press release.
Glance has already teamed up with Samsung and also introduced AI-generated member advertisements on the website. Samsung Galaxy PhoneThe lock screen of. These AI images also have a purchasable component.
For Gemini devices, AI-generated images will only appear on screensavers when the TV is inactive for 10 minutes or more.
According to a Glance blog post earlier this year, the company claims that by generating AI avatars, the online shopping experience is more personalized.
While this might be helpful to some, it could be a nuisance for others who aren’t looking for more TV ads or are concerned about the security of their data. This is after inMobi, the company that owns Glance, was sued for tracking unsuspecting users even after denying the company permission.
E-commerce businesses like Amazon have also integrated AI into their systems.
