Disney Plus is getting vertical video
Disney Plus will receive a vertical video stream later this year, Disney announced as part of its Global Tech & Data Showcase for advertisers at CES.
According to an interview with Erin Teague, executive vice president of product management at Disney Entertainment and ESPN, Deadline reports that vertical video in the app could include “original short-form programming, repurposed social clips, scenes remodeled from episodic titles or longer feature films, or a combination.”
“Think about all the short-form Disney content you would want in one unified app,” Teague said on stage during Wednesday’s showcase. “Over time, we will evolve the experience by exploring apps for a variety of formats, categories and content types for a dynamic feed of what you care about – sports, news and entertainment – updated in real time based on your last visit.
January 7 update: Added a quote from Erin Teague from Disney.
