When climate risk hits home, people listen: Local details can enhance disaster preparedness messaging

According to a new study by researchers at the Stockholm School of Economics and Harvard University, published in Nature Human Behavior, a subtle change in the way climate risk is communicated – by mentioning a person’s geographic area – can significantly increase attention to disaster preparedness messages. The findings offer a practical, low-cost strategy for governments, insurers and local authorities seeking to strengthen the climate resilience of vulnerable communities.