Google fined $3.5 billion by EU for ad tech abuse
The European Commission led a fine of 2.95 billion euros (~ 3.5 billion dollars) against Google to “abuse its dominant position” in advertising technology. In its announcement, the Commission claims that Google’s anti -competitive practical claim have increased costs for advertisers and publishers, which could increase consumers’ prices.
The Commission ordered Google to propose a plan to stop its anti -competitive practices that it must submit within 60 days. “If he does not offer a viable plan, the Commission will not hesitate to impose an appropriate remedy,” said the Commission, adding that the solution may involve forcing Google to sell parts of its advertising technology activity.
In a declaration sent by e-mail to The penisLee-Anne Mulholland, Vice-President of Google and World Center for Regulatory Affairs, described the decision concerning its “bad” advertising technology and said the company planned to appeal. “This imposes an unjustified fine and requires changes that will injure thousands of European companies by making them more difficult for them to earn money,” said Mulholland.
