Grammarly rebrands as Superhuman as it doubles down on AI

Grammarly, the popular automatic grammar checker used by students and professionals, is now superhuman, as the company announces a new rebrand focused not just on its flagship product, but on an entire line of agentic AI.

In an October 29 blog post, the company announced that it was adding several new AI-powered offerings to bolster the work of its branded writing partner, including the all-in-one workspace Coda and an AI-native inbox known as Superhuman Mail, which Grammarly acquired earlier this year.

The company is also launching Superhuman Go, a network of universal AI agents that can be used across applications. The tools are now available under a single Superhuman subscription plan.

AI is certainly not new to the online writing tool, which has built its brand on automatic intelligent features, much like other industry-standard spell-checking tools and grammar apps. During the recent AI boom, Grammarly made an early bet on conversational generative AI, including the launch of its own chatbot writing assistant, GrammarlyGo, in 2023. In August, the company announced eight new specialized AI agents that work within its own “AI-native writing surface,” to provide specific writing assistance, citation checking, and rubric grading.

But the latest rebranding hints at even broader goals for the company, including investing in what they call more “proactive” AI, capable of anticipating actions before they are initiated by a user. The company explained in a second blog post that it aims to close the productivity gap between what workplace AI has promised users and what it actually delivers in practice. In the background, many experts believe the growing AI bubble, and its promise of AGI, is about to burst.

“Today, AI seems like something we must learn to manage or tame,” the company wrote. “We hope that AI will seem so natural to you that using it will seem ordinary; so integrated into the way you work that you will forget it is there.”