How ‘KPop Demon Hunters’ Star EJAE Topped the Charts

I mean, in our little circle, yes, it was a success but certainly not of that caliber at all. The melody came pretty instantly. It was while going to the dentist.

The most inspired.

By the way, getting a gold fill. So the melody came very quickly, but when we finished it, I had this session with Mark [Sonnenblick]my co-writer, right after, and Mark was so excited. I was like, “I have this melody.” He heard it and was like, “Oh my God, this is amazing.” “So when we finished the whole song and the lyrics, we just looked at each other and were like, “Wow, I think this is a hit.” »

Is there a formula for creating a K-pop hit or an algorithm, or is it just different every time?

For a K-pop hit, an American hit and a global hit, everything is very different. I think for a K-pop hit, being catchy is really important. I noticed that global success is a concept that everyone can say – everyone knows what “Golden” means. Everyone feels like they want hope in their life, especially right now. In the United States, it is also important. So I think universally, when the concept is really good and easy to say, and when there’s a good melody and a good message, you have success.

Do you think the current intense political atmosphere is part of why this film and song took off?

I think so. A friend of mine told me that his friend had kids, and Demon Hunters KPop brings their child a light that they can hold on to and just focus on that and ignore the dark times of the moment. It brings them hope. It has a very beautiful message, makes them want to love themselves completely, all their faults and all their good sides too.

I want to come back to you as a trainee for SM Entertainment. How old were you when this happened? Can you tell me a little about this world?