How to Block Apple’s Own Ads on Your iPhone, iPad, and Mac

Apple allows you to install adblockers for safari, content blockers based on DNS that work on VPN applications and applications that can also block ads for you. Unfortunately, none of these methods allows you to block Apple’s own announcements. As Apple has increased its emphasis on services such as iCloud, Apple Music, Apple TV +, and even more, it has increased the number of announcements that you have broadcast on your Apple devices.

Some of them are easy to deactivate, such as spam advertisements for films that Apple wants you to watch, but you can do nothing for things like advertisements in the iPhone App Store. In this guide, I will explain how to block Apple advertisements as much as possible on your iPhone, iPad and Mac as possible, while discussing the steps you can take to protect your privacy.

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Apple’s own applications like to push you to consult new films, albums and upgrading opportunities for paid subscriptions. The easiest way to get rid of it is to completely deactivate the notifications of Apple applications, but it is not ideal for everyone. Some applications, such as the portfolio, have truly useful notifications that remind you of future trips, events, etc. Deactivating all notifications of the portfolio also means losing access to useful alerts. This is why you should take a moment to go through the settings of each Apple application and see if there is an option to deactivate only the useless. If you have installed iOS 26, try these steps to deactivate Apple promotional notifications.

1. Open the Wallet application. Press the three -point button in the upper right corner and select Notifications. Now deactivate Offers and promotions.

2. Open the App Store, press the profile icon in the upper right corner and select Notifications. Now deactivate Recommendations and offers.

3. In the Books application, go to the profile icon in the upper right corner, select Notificationsand deactivate Recommendations.

4. In the musical application, press the profile icon in the upper right corner, select Notificationsand deactivate New music.

Many Apple applications use a similar workflow for this, so even if I have listed the biggest offenders, you can try similar steps in any Apple application to see if you can disable spam alerts.

In the meantime, if you just want to become nuclear, you can deactivate all notifications for Apple applications. Go to Settings> Applications> Notifications on your iPhone or System settings> Notifications on your Mac. Here, browse the list of applications and select the Apple applications one by one. Turn off the notifications for all applications that do not send you useful notifications. For me, this includes the App Store, music and television.

Some applications, such as messages, FaceTime and the Apple TV keyboard, send useful notifications, so I recommend avoiding deactivation notifications for them.

Disable Apple Custom Ads

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Then you can stop allowing Apple to follow your data to serve you personalized ads. On your iPhone, go to Settings> Confidentiality and security> Apple advertising and deactivate Personalized ads. On Mac, go to System parameters> Confidentiality and security> Apple advertising and extinguish Personalized ads.

This will reduce follow -up, but know that this means that this will also increase the probability of seeing non -relevant announcements in Apple applications.

Do not allow Apple applications to see your location

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Apple follows some of your location data to show you relevant content. For example, if you go on vacation to Portugal, the App Store can show you more results for popular applications in this country. If you do not use Apple applications to discover new content, you can deactivate this without consequences.

To do that, go to Settings> Confidentiality and security> Location services And deactivate access to the location for all Apple applications that do not need it. Remember that certain applications, such as finding my, need access to your location to function properly, and others, such as the camera, use your photos location your photos. However, applications such as the App Store and News do not need to access your location, which can deactivate them without affecting basic functionalities.

On the Mac, you can do the same by going to System parameters> Confidentiality and security> Location services.

Check if Apple System Services need access to location

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Apple follows your location data to improve a pile of its services even if you deactivate access to location for its applications. This will not necessarily have an impact on your ads, but it can affect your privacy. You can find these services on your iPhone or iPad by going to Settings> Confidentiality and security> Location services> System services. On your Mac, head to System parameters> Confidentiality and security> Location services> System services.

Browse each of the items carefully and deactivate access to the location if you are sure that the service you are looking for does not need it. If you do not understand what a particular parameter does, it is better to ignore it until you know what it does. For example, it is sure to deactivate access to location for iPhone / Mac analysis, improve location accuracy, improve cards and some other selections depending on how you use your iPhone. I also disabled access to the location for the identification of Apple Pay merchants, because the service is not available in my region. But if you use Apple Pay regularly, you should probably not change this parameter.

Reduce analyzes and other data collection

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This also does not have an impact directly on advertising on your devices, but I recommend reducing the data that Apple Collects with your iPhone or Mac. Once a company will start to push ads aggressively, it will find new ways to collect more data. This is why it is better to proactively reduce data collection wherever you can. On your iPhone, go to Settings> Confidentiality and security> Analytics and improvements and deactivate all options. On the Mac, you can visit System parameters> Confidentiality and security> Analysis and improvements And do the same thing.

Stop counting on Apple for discovery

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Apple will have more opportunities to obtain data on you and show you advertisements if you spend time in its applications. If you stop counting on Apple to discover new content, the company will not be so likely to point you out of promotions.

An alternative is to use a search engine to search for applications or visit sites such as Lifehacker to find out more about interesting new applications. If you spend less time in the App Store, you will therefore see fewer ads. You can also get direct links to applications from these sources – check that the URL takes you to apps.apple.com.

Likewise, you can start reducing your dependence on Apple ecosystem. Apart from iCloud (which is very useful for saving your data), all Apple subscription services have solid alternatives. And, if you want to stay with Apple Music, you can consider using third -party applications that offer a better experience than Apple’s application.