Hailey Bieber’s Off-Duty Lob is the Coolest New Year Haircut

The casual look was already expected to be a major hair trend for 2026, but Bieber’s Midas touch on beauty trends is sure to inspire even more. “This style is a long bob that hits around the collarbone, but instead of pointed, blunt ends, the edges are slightly softened and curved,” said Sean Michael, owner of Salon Beau. Charm. “It retains some structure so it doesn’t look messy, but the ends have a little more movement so the hair naturally falls into place. The overall look is smooth and clean, but not too precise.”

This isn’t Bieber’s first rodeo with shorter hair: She cut a chin-length bob, courtesy of stylist Irinel de León, in 2023. Although she’s been playing around with more length and updos more recently, her recent cut makes a strong case for the face-framing power of the lob. Paired with its trendy Bambi brown color, everything about this look screams warm and cozy for winter.

If you’re planning to make your own winter chop, the softly structured lob strikes the perfect balance between bold and easy. It’s long enough to put in a ponytail, unstructured enough that you can rely on natural texture, and versatile enough to wear in countless on-trend short hair styles. This length looks great blown out with a touch of dry texture spray, to achieve the Hailey Bieber look, but it works just as well worn sleek or curled. Just be sure to keep a good hair oil on hand: the magic is in those fresh, healthy ends.

Grace McCarty is an associate beauty editor at Charm.