How to watch the Hisense CES 2026 presentation live
Hisense is generally best known for its affordable electronics and appliances, from TVs to refrigerators. But at CES 2025, the China-based company showed off its high-end side with a massive 136-inch micro LED TV, now available for a jaw-dropping $100,000. So, what does this year’s show have in store for us? New leadership, for starters.
The company has two new hires, including Marketing Director Sarah Larsen and Commercial Director James Fishler. In a press release, Hisense said Fishler’s experience in home entertainment, appliances and HVAC is important as the company “heads toward the 2026 milestone and CES presence.”
We’ll give you an overview of what to expect during Hisense’s presentation and how you can watch it live.
How to watch the Hisense presentation
Hisense will offer a live stream on Monday, January 5 at 1 p.m. ET on its website. We’ll embed the link here once it’s available.
What to expect
With its new recruits, Hisense clearly aims to further refine its brand. Between Fishler and Larsen, the new front office leverages its experience with such powerful competitors as LG, Samsung and Beats. And in a recent interview with Tom’s Guide, Larsen highlighted the company’s continued emphasis on rapid turnaround from concept to market as a key differentiator for Hisense.
As for the actual announcements, while you can expect Hisense to (really) tout its strength in home appliances and HVAC systems, Larsen’s aforementioned interview specifically focuses on the emerging RGB TV space. We expect this year’s show will focus on explaining the nuances between mini and micro LED display technologies, as Samsung and LG have already launched pre-announcement challenges on the latter. Will any of them cost less than six figures? Hopefully Hisense has some good news to share on this front.
