If you can believe it, Apple’s iPhone Pocket is the hottest new accessory
Summary created by Smart Answers AI
In summary:
- Macworld reports that Apple’s new iPhone Pocket, a high-end 3D knitted accessory created with studio Issey Miyake, sold out quickly after its launch.
- This special edition pouch comes in two versions: a $230 long strap option and a $150 short strap option, both of which are currently unavailable due to high demand.
- The rapid sale of the accessory demonstrates strong consumer interest in Apple’s limited-edition collaborations with high-fashion designers.
We really shouldn’t be surprised, but Apple’s iPhone Pocket is a hot commodity. Shortly after going on sale earlier today, it appears to be completely sold out.
A check of the US website at 8:15 a.m. ET showed that the long strap, which costs $230, was sold out for delivery and unavailable for in-store pickup in all three colors. The Short Strap ($150) was sold out in Mandarin and Pink, while some colors shipped in late November. At the time of writing this story, the shorter Pocket in Black was also out of print, and after publication, the rest of the colors were also listed as out of print. And in the UK store, the three long straps (£219.95) are explicitly described as sold out.
The accessory is described as a “special edition,” implying that stock may not be restocked. Notably, Apple’s website generally does not list products as sold out, but rather pushes back the estimated ship date as initial stock runs out.
Apple describes the iPhone Pocket as “a unique 3D knitted construction designed to fully enclose the iPhone, while expanding to fit your everyday items.” It was designed in collaboration with the Issey Miyake studio, named after the late designer best known for designing Steve Jobs’ black turtleneck.
The iPhone Pocket features “a ribbed knit construction” made from nylon and polyester, and will definitely be a talking point if you’re lucky enough to snag one before they’re all gone.
