IKEA’s new wireless charger is as cute as it is practical

IKEA’s overhaul of its smart home products doesn’t stop with Matter support. The furniture and homewares company also has a range of new Qi wireless chargers, the best of which, the VÄSTMÄRKE Wireless Charger, combines the functionality of a PopSockets-style phone grip with cable storage.

The $10 VÄSTMÄRKE wireless charger is reminiscent of a bagel or donut, if you could take the top half of those ring-shaped foods and flip them over to create a comfortable grip for your fingers. This same red silicone design also makes a great place to store the charger’s built-in USB-C cable, according to IKEA’s product page, and is otherwise a fun replacement for what can be a pretty boring smartphone accessory.

VÄSTMÄRKE offers Qi2 charging speeds and can magnetically attach to MagSafe-equipped iPhones or Pixel phones using Google’s Pixelsnap magnets. If you’re interested in something a little more discreet, the $25 VÄSTMÄRKE Wireless Charger with Lighting is a bowl-shaped charger with a column in the center for connecting a smartphone and room around it for keys or your wallet.

IKEA has had several different ideas over the years about how smart home technology should fit into its minimalist, user-friendly furniture. The company’s partnership with Sonos ended in May 2025, which produced lights and photo frames with built-in smart speakers. Since then, the company has announced a new Bluetooth speaker and started rolling out a new collection of Matter-connected remotes, lights, and sensors.