OpenAI will let Sora users pay extra to make more AI videos

OpenAI has just opened up a new revenue stream.

Specifically, people who like to generate AI videos for free via the Sora tool can now pay extra to get more generations per day than the free tier usually allows. The news and an explanation comes from Bill Peebles, Sora lead at OpenAI, on X. Peebles called Sora’s current economics “completely unsustainable,” to justify the decision.

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Currently, users enjoy 30 free generations per day on Sora. According to The Verge, with this new system, users can now pay $4 for 10 additional generations per day. As part of this announcement, Peebles also mentioned that OpenAI will eventually need to reduce the number of free generations people get per day, so if 30 already wasn’t enough for you, prepare to start paying regularly for Sora.

Peebles also mentioned his desire to eventually allow companies to charge extra for popular character cameos in Sora videos. We’ll see if that ever happens.