Inside the firm turning eerie blank streaming ads into useful nonprofit messages
DENVER – Adds shown while you are streaming shows or films is sufficiently disruptive. But there is something particularly strange on what you see when a connected TV (CTV) platform does not sell the inventory of ads. You can get a black screen accompanied by ethereal music or a confusing rhythm, alongside a graphic that says something like: “We will be back.”
Not only are streamers forced to endure more advertising time than ever, but this time does not always benefit streaming platforms or advertisers. Over the past six months, ADGOOD has worked to transform this empty advertising space, wasted in a message for good by helping non -profit organizations to buy advertising space for cheap.
During the Streamtv Show in Denver this week, Ars spoke with Kris Johns, CEO and founder of Adgood, a non -profit organization 501 (C) (3) which sells an unused space and CTV AD with other non -profit organizations. ADGOOD sells an unparalleled advertising space, sometimes given, at reduced prices, which, according to her, can be as low as $ 5 to $ 6 CPM (cost per thousand, or the amount that an advertiser pays for each 1,000 impressions that an ad ears). Johns said that the CTV CPMS can vary depending on the scenario, with costs from $ 12 to $ 15 and more. Certain CTV advertising companies have trampled on the CPM CTV Average at $ 35 at $ 65.
According to Johns, Adgood is currently “about 60 and over” non-profit customers in the United States who extend on different sizes and verticals. Its customers covers various fields, including animals, education, health care and homelessness. Johns said that Adgood would possibly like to be in all vertical sectors.
ADGOOD is able to sell a non -profit CTV advertising space for inexpensive partnerships, including those with LG AD SOLUTIONS and, announced this week, Stingray and Plex.
“The partnership with Adgood allows us to extend the impact of our media platform to non-profit organizations doing critical work around the world,” said Shawn Eldridge, vice-president of commercial development and content at Plex, in a press release.
