Mexico Preps for the 2026 World Cup With a Ticket Resale Platform and a Tourism App
The app will have three main sections. The first is a tourism section, where users can find information about World Cup venues, alternative events, cultural events in different locations, as well as gastronomic and ecotourism recommendations. An interactive tourist atlas will list more than 260 fan trails, points of interest and thematic routes.
There is a section dedicated to the 2026 World Cup, including details on stadiums and match schedules, as well as real-time results and standings.
Finally, a Services section will provide information on transport, connectivity, special tours and mobility routes.
The app will be available in English and Spanish to meet the needs of the approximately 5.5 million domestic and foreign visitors Mexico expects to receive during the World Cup. Although there is no specific date for its launch yet, it should be ready in the coming months.
Ticket market
At the same press conference, Iván Escalante, director of Mexico’s Federal Consumer Protection Agency, or Profeco, announced that an agreement had been reached with FIFA to allow the creation of a ticket sales platform that would operate in Spanish and display prices in Mexican pesos, in accordance with national law.
The official explained that in addition, and in collaboration with the international organization, work is underway on a “ticket relocation system”. (In other words, there will be an official resale of tickets.) This tool will allow those who cannot use their tickets for a World Cup match to resell them securely and at suitable prices.
The objective is to avoid informal resale. “This platform will allow fans who will no longer use their tickets to make them available to someone else at fair prices,” said Escalante, who did not provide details on the progress of the project or its operating date.
Profeco’s plan includes four key directives: Prevention and control of misleading advertising; deterrence through information campaigns and surveillance operations; protection through attention modules in airports, train stations, tourist centers and stadiums; and the launch of support tools such. An example of the latter point is the “Who’s Who in the World Cup” platform, where fans can view and compare prices of products and services to facilitate informed purchases.
