Peacock Is Increasing Its Prices… Again

Here we are again. Another wave of price increases on our subscriptions is landing. Yesterday, it was the subscriptions to Google’s conscience, which experienced a fairly large price. And if you thought it meant that hikes came to streaming services, it turns out that you were right – and Peacock is starting the party.

Nbcuniversal again increases the subscription price for its peacock streaming service. As of July 23 for new subscribers and August 22 for existing, the PAACOCK Premium Plan (with ADS) will increase from $ 3 to $ 10.99 per month. The higher level Plus, which offers advertisements that are mainly limited in live programming, will also see an increase of $ 3, bringing its new monthly cost to $ 16.99. Annual plans will be for $ 109.99 for the premium and $ 169.99 for Premium Plus.

The company justifies the increase in prices by indicating its important recent investment in live sports, less than the return of the NBA to NBC and Peacock in the fall of 2025 after an absence of 23 years. This is part of a larger and aggressive sports strategy that includes the “Sunday Night Football” of the NFL, the Premier League, the Big Ten Collegiate Sports, the WNBA and the Spanish language rights for the FIFA World Cup next year. So if you appreciate sport, you could Find out that the new price is justified. The platform is actually quite sick for sport right now. Next year, you will get the Super Bowl LX, the NBA 2026 stars weekend and the Milan-Cortina Winter Olympic Games in February 2026. The company says that by 2026, Peacock will broadcast more live sporting content than Amazon Prime, Paramount +, Hulu, HBO Max, Apple TV and Netflix Combined.

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One more to the list.

I still have a bone to choose with that, however, and it is the fact that a $ 3 hike is absolutely crazy, whether you care about sport or not. An increase in prices of $ 1 or $ 2 is one thing, but $ 3 or more is in fact quite high, in particular when seeing how the level supported by advertising was previously $ 7.99, which represents an increase of 30% with a little more than a month of notice. As I always say each time I cover an increase in prices on a digital subscription (I really want it to be less often), even an increase of $ 1 can add up if you have several subscriptions and that they all increase the price in a similar time. But a $ 3 hike is absolutely crazy.

Nbcuniversal apparently tests a new more affordable option. The level “Peacock Select”, at a price of $ 7.99 per month or $ 79.99 per year, will offer current seasons of popular NBC and Bravo, as well as a selection of library content. If the show you want to watch is in this selected selection, you may save money here, but a thinner selection of content may not be an acceptable compromise for some people.

Source: Variety