Samsung is adding Perplexity to Galaxy AI
In addition to summoning Bixby or Gemini, Galaxy S26 users will be able to summon Perplexity by saying “hey, Plex.” Integrating Perplexity into Galaxy AI is just one part of the company’s adoption of a “multi-agent ecosystem.”
Often, people use different AI agents for different tasks, based on their strengths. Samsung therefore opens up the possibility of integrating different agents into the operating system. Hey, Plex isn’t just a seamless version of the app built into a Galaxy phone to get questions answered quickly. Perplexity will have access to Samsung Notes, Clock, Gallery, Reminder and Calendar, as well as some third-party apps, but which ones specifically Samsung hasn’t specified.
Samsung seems to believe that people will increasingly use AI to interact with their phones. But as we have learned, people can develop strong attachments to certain AIs. So the company is betting that giving people the freedom to put the agent of their choice at the heart of their phone will help differentiate them from competition like Apple and Google.
Of course, Samsung’s next Unpacked event is just around the corner. I’m sure we’ll hear more about Galaxy AI and Samsung’s vision for a multi-agent future on the 25th.
