Logitech rejects AI gadgets: ‘A solution looking for a problem that doesn’t exist’
From graphics cards to mid-sized cars, you can’t find any new electronic device that doesn’t claim to be “AI-powered” in one way or another. This includes Logitech’s mice and keyboards, some of which are specifically equipped with “AI” buttons. But Logitech’s CEO says she sees no value in vaunted “AI” gadgets, such as the Rabbit A1 or the Humane pin.
“What exists is a solution in search of a problem that does not exist,” Hanneke Faber said in an interview with Bloomberg. That seems to be the consensus among reviewers and many early adopters, who found the Rabbit R1 to be little more than a stripped-down smartphone, less capable than a phone running just the ChatGPT app. The Humane pin was further ridiculed, with its questionable usefulness highlighted by poor battery life and issues with the projected hand screen overheating. Both devices are now virtually dead.
That’s not to say Logitech doesn’t have a ticket on the “AI” hype train. It sells a “Signature AI Edition” of the M750 mouse that has a dedicated assistant button right at the top of the mouse. Logitech has an “AI” prompt generator that also integrates with its Logi Options+ omnibus management application, enabling triggered actions on most of its mid-range and high-end keyboards and mice.
That being said, looking at the company’s latest products, it’s refreshing to see something that doesn’t have abominable cleverness plastered across every page. Both the MX Master 4 mouse and Alto Keys 98M keyboard omit any mention of “AI” on their promotional pages. The latter doesn’t even have a Copilot button, despite being a Windows/Mac cross-platform input device. With so many products and services seemingly injecting “AI” into their feature list, seemingly just to check a box, I appreciate Logitech’s apparent resistance to the trend.
Faber also said Logitech isn’t looking to raise prices again anytime soon, after a notable bump in sticker prices following the first round of Trump tariffs. “…It had to be done and it was better to rip the proverbial band-aid off than drag our feet, which is what others have done.” Logitech raised prices on some devices by about 25% in early 2025. That said, with chip and memory prices exploding, largely driven by the AI industry boom, even low-end devices could see more pricing pressure in 2026.
