https://www.profitableratecpm.com/f4ffsdxe?key=39b1ebce72f3758345b2155c98e6709c
Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. As part of our research compiling The CMO Survey, we (a team of two academics, two consultants, and a CMO) asked 292 senior marketers how they use the technology and why they may not be getting the best results.
