Media hype shapes rise and fall of the 'girlboss' entrepreneur narrative

The girlboss is a cultural phenomenon created—and then deconstructed—by media hype. A study titled “The Rise and Fall of the Girlboss: Gender, Social Expectations and Entrepreneurial Hype” reconstructs the rise and fall of women entrepreneurs in media narratives. It shows how media portrayals have shaped society’s expectations of female managers and helped to determine both their success and their downfall.