https://www.profitableratecpm.com/f4ffsdxe?key=39b1ebce72f3758345b2155c98e6709c
Consumers defied expectations this Black Friday, driving a record $11.8 billion in sales online. The 9.1% increase in spending from last year, recorded by Adobe Analytics, came after warning signs that this holiday season would bring softening demand and budget-worried consumers.
Still, Black Friday shopper data doesn’t tell the full story — and how people are spending and saving often depends on their age.
Chime, a mobile banking company, released its 2025 Holiday Spending Report, which is full of interesting insights into consumer habits by age.
Continue reading to see some of their main findings.
