Minoristas de EEUU esperan comienzo positivo para la temporada navideña con el Black Friday – Chicago Tribune
By ANNE D’INNOCENZIO
NUEVA YORK (AP) — Black Friday deals aren’t letting people drop off Thanksgiving tables to go to midtown malls. Las peleas en los pasillos de las tiendas por juguetes y televisores con descuentos por time limitado sa spectáculos de fiestas pasadas. Online shopping and minors spending weeks before the Pavilion party have dampened that type of fervor.
Without an embargo, the sales event today has enough enthusiasm that the day after Thanksgiving is the same for relations with the United States to receive more traders. It is for this reason that Black Friday takes place as the start of the official purchasing period for browsers.
The start of this year came at a time when consumer confidence in the U.S. economy has plummeted between the federal government, contract debt and persistent inflation, according to a Conference Board market report.
Many minor executives informed that customers are more demanding and have more information about offers, while at the same time they have disputes with important guests like the start of the school year and winter holidays, creating a halo effect.
“For years, consumers have been saying the economy is terrible for months, because the outlook is probably better than we’re saying,” Bill Adams, Comerica Bank’s chief economist, said this week of the mood of Black Friday market traders. “But company surveys also indicate that consumers are the most sensitive to prices and consumer choices.”
As they planned the spring and summer holidays, minority businesses were tied to the volatility of President Donald Trump’s widespread fears over imported goods. This significantly speeds up shipments of some commercial products before regulations take effect or decide to absorb some costs from the import tax instead of raising prices for customers.
Market research firm Circana says the top 40% of all general products sold in September will have a price increase of less than 5% compared to the first four months of the year.
Toys, baby products, home goods and sports equipment fall into the most affected categories. For example, 83% of toys sold in September increased by at least 5%, according to Circana. Industry group The Toy Association said 80% of toys sold in the United States are made in China, a country where the Trump administration imposed particularly high taxes on items at various points this year.
Also, analysts and shopping center managers have given a solid boost of motivation to the week of Black Friday. At the Mall of America in Bloomington, Minnesota, road traffic in recent weeks has exceeded 2019, pre-pandemic numbers, said Jill Renslow, the mall’s director of business development and marketing.
“We have a very positive start for temporary navigation,” Renslow said. “The last Saturdays of November were very strong.”
The increase in online sales is also so robust today. From November 1 to 23, consumers lost $79,700 million, according to web tracking and analytics platform Adobe Analytics. This represented a 7.5% increase from the previous year and was larger than Adobe’s 5.3% increase forecast for the period.
Mastercard SendingPulse, which will support payment across all payment methods, is forecasting a 3.6% increase on sales purchased from November 1 to December 24. This is compared to a 4.1% increase from last year.
“Clearly, it’s uncertain,” said Michelle Meyer, Mastercard’s chief economist. “Clearly, consumers are nervous. But at this point, there is no difference between the form they present for this period.”
According to Adobe Analytics, Thanksgiving Day is the best time to shop online and get the biggest discount in sporting goods. But Black Friday will be the best time to buy TVs, toys and appliances online.
Without an embargo, Cyber Monday should be the best time to buy clothes and computers. Online searches reached a maximum of 12.2% off the manufacturer’s suggested price between November 1 and 23, but it is hoped to reach 25% in Cyber Monday, Adobe said.
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This story was translated into English by an AP editor with the help of a generative artificial intelligence tool.
