Nearly all creators admit they use AI tools for work – so is this the end of true creativity?
- Adobe finds 86% of creators use GenAI in their workflows
- Many are preparing for agentic AI, but still worry about AI models using their data for training
- High costs and unreliable quality remain problems for some
Adobe found that more than four in five (86%) global creators use generative AI in their workflows, and almost as many (81%) agree that it has helped them create content they otherwise wouldn’t have been able to create.
Of the 16,000 survey participants, 85% agreed that AI has had a positive impact on the creator economy, suggesting there is little fear about job losses in this area.
Editing, scaling and enhancing media is found to be the most common use case (55%), with generating new assets (52%) coming in second. The top three use cases were ideation and brainstorming (48%).
Creators are widely using AI to help them get their work done
Even if creatives don’t worry about job security, they still share some concerns about AI. More than two-thirds (69%) expressed concern about their content being used to train AI without permission – something Adobe emphasizes it cannot do without explicit permission.
High costs (38%) and unreliable quality (34%) were also cited as barriers to adoption.
While adoption of generative AI appears to be at an all-time high among creatives, many are already anticipating how agentic AI could help them further. Workers hope AI agents can help them automate repetitive tasks (51%), brainstorm ideas (50%), and provide performance feedback (44%) with even more autonomy.
“Today’s creators are not passively using creative generative AI, they are intentionally selecting the tools they trust,” explained Mike Polner, Adobe vice president and head of product marketing for creators, at its annual creativity conference, MAX 2025.
However, until now, two trends have not aligned. Society has become a mobile-first world, and yet the most powerful AI tools tend to be reserved for desktops. With 72% creating frequently on mobile devices and 75% planning to use them more in the coming year, Adobe says it is committed to bringing more powerful and user-friendly tools to mobile devices.
As we move from generative to agentic AI, it is clear that accessibility and transparency must remain key priorities for AI companies to remain competitive in the workplace.
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