Netflix CEO Says Artificial Intelligence will Make Movies and TV ‘Better, Not Just Cheaper’
The co-PDG of the giant of the Géant Netflix, Ted Sarandos, says that artificial intelligence (AI) (AI) will have a huge and largely positive impact on the cinema and television industries in the near future.
Sarandos believes that AI will make it cheaper to produce our entertainment, but he also thinks he has the potential to improve it.
“We remain convinced that AI represents an incredible opportunity to help creators improve films and series, not just cheaper,” said Sarandos, according to the Hollywood Reporter.
“So these are real people who do real work with better tools. Our creators are already seeing the advantages of production through pre-visualization and shots planning, and certainly visual effects,” he continued.
Sarandos does not speak exactly in a speculative way because the streamer has already teamed up with an SCI FI series produced in Argentina, entitled Eternautwhich largely use AI in its pre and post-production phases.
The CEO of streaming revealed that a sequence representing a collapse of the building was fed by a rendering of the AI in the half of the time that the traditional VFX would have taken to create the scene.
“The creators were delighted with the result. We were delighted with the result, and more importantly, the public was delighted with the result. I therefore think that these tools help the creators to extend the possibilities of narration on the screen, and it is infinitely exciting,” said Sarandos.
AI, of course, was the main reason why Hollywood’s actors and writers went on strike in 2023 because they feared that AI eliminated them in future films and television projects.
The actors, in particular, went on strike for fear that they will not be replaced by IA images, and they alleged that the studios “did not have to offer a good deal on the key issues which are essential to the members of Sag-Aftra”.
Video game workers also struck the lines of strike on the possibility that AI eliminates programmers and players from the voice of their industry.
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