Netflix earned $1.5 billion from ads in 2025

Netflix’s advertising business more than doubled its ad revenue to $1.5 billion between 2024 and 2025, and it’s on track to continue growing. “We expect that [advertising] “Business is going to roughly double again in ’26 to about $3 billion,” Netflix co-CEO Greg Peters said on an earnings call Tuesday, hours before the live viewer vote. Star search event. “We are making good progress and the opportunities ahead of us are enormous.”

The jump comes as Netflix’s ad-supported streaming subscription continues to grow, with the company’s $7.99 per month plan reaching more than 94 million people each month starting in May 2025. Netflix aims to launch more AI-based tools for advertisers this year, building on the format that allows companies to mix their ads with scenes from the streaming service’s shows and movies. Peters adds that the company also plans to roll out “interactive video ads” in the second quarter of this year.