New Finance Museum To Open In Downtown Dallas
The Museum of Money plans to open in downtown Dallas next month, promising to be “the only museum you’ll leave richer from.”
The MoMoney Museum plans to open in historic Dealey Plaza at 501 Elm St., the February 20. It will welcome visitors from 10 a.m. to 8 p.m., Sunday to Thursday, and from 10 a.m. to 9 p.m. on Friday and Saturday.
Co-founder Houss El Marabti said The Dallas Express that financial literacy is rarely taught in a practical or encouraging way, but he wants to make it accessible and memorable.
“MoMoney is designed to be truly immersive and fun, not just a traditional ‘read the text on the wall’ museum, although we have plenty of that as well,” Marabti said. “From design to pacing, each area is meant to feel like you’re entering a new world that surprises you and invites participation.”
Exhibitions include the history of money, an “80s AI guy” to read the financial future and a “cash shower”. Visitors can even design their own currency.
“MoMoney is designed for families, adults, students and all curious minds,” Marabti said. “Basically, anyone who wants to understand money in a human and accessible way.”
“We built it so the money was accessible,” he said. “There are already enough books on the subject, so we made it a fun and immersive experience.”
A “deep dive” into finance
Organizers began planning for the museum in 2021, according to Marabti.
“It quickly turned into a deep dive,” he said. “The more we explore money, the more we realize that it touches everything: history, culture, psychology, and so much more. »
During this time, they continued to understand the importance of money in daily life, Marabti said. They also found that most people don’t know how to save, budget, invest, borrow wisely, or even discuss it without stress.
“The experiences are intentionally designed to spark curiosity and conversation, so people leave talking about what they saw, what they tried and what it made them think about,” he said.
The museum is currently supported by private capital and is “open to partners aligned with its mission,” according to Marabti.
Dallas quickly became a major player in American finance, The Dallas Express reported. The Texas Stock Exchange – nicknamed “Y’all Street” – plans to launch in Dallas earlier this year. Meanwhile, Nasdaq also announced a bifurcate This year.
In June 2025, Mayor Eric Johnson offered Dallas as a refuge for New York City residents and businesses wanting to flee socialist Mayor Zohran Mamdani, as well as The Dallas Express also reported. In September, Governor Greg Abbott proclaimed Texas, the “new financial capital of America”.
“Dallas is clearly becoming a major financial center, and we love that energy, but MoMoney was not created in response to that,” Marabti said. “We started building it long before we had a sense that Dallas’ financial boom was going to become such a big story.”
“That said, Dallas and Texas provide a fascinating backdrop for a silver museum,” he added.
The museum includes data on the local economy, including that if Texas were a country, its economy would rank in the top 10 in the world.
Local schools are scrambling to keep up. In April 2025, Dallas ISD set a goal of teach financial literacy and life skills. The district has prioritized funding in recent years, presentation a Financial Literacy Day in 2024.
“Money is important to all of us, but most of us have never learned how to manage it in a simple way, although we recognize that there have been recent efforts to integrate this element into school curricula and which we welcome,” Marabti said. “MoMoney aims to bridge this gap.”
The new museum hopes to attract visitors and teach important lessons along the way, according to Marabti.
“The goal is simple,” he said. “People leave entertained, but also with some clear nuggets they can apply in real life, and the motivation to continue learning and making smarter choices.”
