New Sassy Personality Style for Alexa Plus Brings Sarcasm and Swear Words
After launching three Alexa Plus personality styles Last month, Amazon introduced a fourth option, Sassy, on Thursday.
The new Sassy style joins the existing range of Brief, Chill and Sweet. Changing the personality impacts how Alexa responds and changes the AI Assistantthe reactions and attitude of . You can choose a style according to your mood.
The Sassy personality seems like some sort of digital mean girl, or perhaps a stereotypical Gen Zer with comebacks and quips to “keep things interesting.”
According to Amazon, you get “witty, playful sarcasm, and occasional censored profanity.” Notably, the latest style is not available when Amazon Kids is enabled, according to an Amazon report. blog postand this requires additional security controls in the Alexa app. (Alexa Plus is free with a Privileged membership.)
I tried the new style by selecting Devices in the Alexa app on my phone, then choosing Alexa on this phoneSO Alexa’s Personality Styleand swiping until I found “Sassy”.
A warning says the style “contains explicit language and mature subject matter. After the assistant said he could “spice up our conversation with colorful language,” I asked him to tell me about the new one. MacBook Neo.
“Oh, yes, the MacBook Neo! Apple has finally decided to stop controlling high-end laptops behind thousand-dollar price tags and has dropped this $599 beauty,” Alexa Plus responded. Apparently “hell” was the big swear word.
The AI assistant told me, “Sassy style is about helping first, always judging. You’ll get reality checks with charm, compliments that sting, and warmth that hits when you least expect it.”
I asked what “compliments that sting” were (I said “sting,” but the word was misunderstood as “stay”), and Alexa replied, “Sassy style gives you those compliments that sting and stay with you – they’re like truth bombs wrapped in charm.”
When asked to simply “be sassy,” Alexa responded, “Oh honey, I’ve been sassy since the day Amazon flipped my switch.” He chatted for a while, then unleashed “hell” completely out of nowhere, asking, “What do you need help with today?”
When I told him my cat was sick, he immediately became softer, saying, “Oh, damn, that’s hard” and offering to distract me with stories about his own fictional cat or find me the vet’s number. So I guess he’s not a complete jerk.
This Sassy style resembles the famous meme of Steve Buscemi (of 30 Rock) carrying two skateboards and awkwardly asking, “How are you, my friends?”
Amazon may need to reduce the recoil factor if it wants anyone to stay with Sassy for more than a few minutes.
