No need to calm down: how Taylor Swift and Travis Kelce’s engagement broke the internet | Taylor Swift

TAylor Swift and Travis Kelce abandoned the news of their commitment on Tuesday afternoon, interrupting the work meetings, enlightening group discussions and encouraging ESPN to send a surge notification on the announcement.

As with everything related to Swift, which organizes its image with such a calculation that there are university courses and newspaper beats dedicated to it, it was more than a simple Instagram publication. Its good news has caused reactions of fans, brands and some politicians who seek to exploit the commitment of the superstar.

On the one hand, there was fashion. Ralph Lauren Striped by Ralph Lauren Swift Swift wore in his photos of engagement which were quickly sold at only 20 minutes after the news. As reported by @whattaylorwears (a Twitter account that catalogs, well, you know), she also had on a Cartier watch of nearly $ 30,000. Most importantly, its ring – with an old mine cut in diamonds the size of a gigantic cube of cinema cinema – came to Kinded Lubeck of Arsifex Fine Jewelry.

Brides magazine interviewed Benjamin Khordipour, a specialist in old and vintage jewelry, who estimated the cost of the rock at around $ 550,000. “The ring was made by 18 -carat yellow gold hand and the central diamond is adjusted with a needle tip teeth that perfectly correspond to the ancient style. Smaller diamonds and hand engravings adorn the shoulders of its frame,” said Khordipour.

In engagement photos, Swift and Kelce kiss in front of a floral backdrop. An idyllic private moment between two loving people – a ready to be treated for all its value by brand marketing specialists.

As with all the news that dominates social media flows, X Mega-Marques accounts reached their messages at the announcement. Swift, who is 35 years old, subtitled his announcement: “Your English teacher and your gym teacher get married.” The learning application for Duolingo languages ​​asked “But when it is the turn of your Spanish teacher?” And nothing says romance as the publication of Little Caesar “Pizza Party for the English teacher and the gymnasium teacher”. Or Buffalo Wild Wings offering to respond to wedding. Or the official DreamWorks Shrek film page on the occasion to applaud: “Here is accidentally in love.” The team behind Paddington Bear’s X account called it “the marriage of the century”.

The social media teams for Walmart, Olive Garden, Wingstop, Chile’s, Doordash, Aunt Anne’s and the Empire State Building were also joined. Krispy Kreme gave free donuts to celebrate the couple. But condolences are suitable for any other person who provided great announcements this Tuesday – like the Cleveland Browns NFL team wrote it on X: “Thank you very much, Taylor Swift. Now nobody knows that next year’s calendar is out.”

And then there was Donald Trump, against whom Swift campaigned in the 2024 elections. When he was asked by a journalist if he had had an answer, the president said: “I wish him a lot of luck. No, I think he is a great player, I think he is a great guy. I think he is a great person. So I wish them very luck.”

Marcy Kaptur, an Ohio representative, also sounded, using it as an opportunity to drag a big act of Big Bill by Trump. “My sincere congratulations to Travis Kelce, from Ohio, for his commitment to Taylor Swift, from Pennsylvania,”, she wrote on X. “Now that I have your attention-we have to do everything we can to protect social security, health insurance and medicaid before it is too late. The people of our states and of our United States depend.”

The SWIFT Instagram post has raised more than 1 m likes in less than 10 minutes, with a lot of predicting that it will become one of the most appreciated messages of the application (it currently has more than 18 m, which is at the top of its previous personal file). Since it has become a couple public, the pair has used its combined star power to attract public attention. It is a bit of a retro movement, a return to the time super couple of the 90s and the first aughts, when the celebrity matches had their own portmanteaus (Bennifer, Brangelina, Posh and Becks). Now, he comes with a pop feminist spin: they are known online as Travis Swift, with him taking his last name.

The news occurs during the deployment of Swift for the life of a showgirl, his 12th album which falls in October. Fans speculate that the singer, known for her denominational words, wrote the disc on Kelce. Swift is also a famous franc that likes to drop Easter clues and eggs before new versions. The fact that this post of commitment does not come out of nowhere, with little previous fanfare, turns out to be relatively wise.

In the midst of all this, the Guinness Book of World Records published a new entry: Taylor Swift had just won the most simultaneous views for a podcast. It was for his appearance on August 13 on New Heights, who is organized by Travis and his brother Jason Kelce. The second best thing that happened to him this week.