Canada’s Up-And-Coming Nature Destination Is Trending In 2026, According To Data
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With miles of wild, storm-swept coastline surrounding its forested shores, Vancouver Island on Canada’s west coast attracts millions of visitors each year. Exploring the vast wilderness of temperate rainforests and sandy shores in this magnificent landscape offers a welcome escape from city life, as well as a feel-good immersion in nature. While many tourists flock to the famous surf town of Tofino for fun beach adventures, interest is slowly spreading south along the coast to the equally pretty and attractive village of Ucluelet. As another up-and-coming Canadian destination, this small, laid-back fishing community of around 2,500 residents is currently seeing an increase in visitors. While the coastal waters and giant waves attract surfers and other water sports enthusiasts, Ucluelet is also on the gateway to the Pacific Rim National Park Reserve, making it a great place for hikers and wildlife lovers year-round.
Recently named one of Expedia’s Trending Destinations for 2026, the booking platform saw a 44% increase in search volume for accommodation and flights to Ucluelet. For the first time, Expedia bases its list on its Smart Travel Health Check, which evaluates destinations focused on long-term sustainability solutions and aligns with the World Travel and Tourism Council’s Destination Management Report.
Ucluelet is an approximately 180-mile scenic drive crossing Vancouver Island from Victoria. The route follows Highway 4, passing through dense rainforest and freshwater lakes, before reaching the Pacific coast. If you visit during the colder months, winter tires are required. The closest airport to Ucluelet is Tofino-Long Beach Airport (YAZ), approximately 24 km away.
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Why travelers choose Ucluelet on Vancouver Island
sea lions basking on the shoreline of Ucluelet, British Columbia – Zargondesign/Getty Images
Ucluelet, meaning “people of the safe harbor” in the Nuu-chah-nulth language, is exactly the type of coastal wilderness destination that attracts outdoor adventurers. The Nuu-chah-nulth have lived along the west coast of Vancouver Island for thousands of years. Living in isolated villages along the bay, the ocean was their main source of food, providing them with salmon, shellfish and whales. The interior was just as important, with the rainforest providing the cedar wood needed to build canoes, houses and tools. Walking along the beaches, coastal paths and nature trails that surround the village, it is easy to see why they have made their home here.
Easy access to Pacific Rim National Park Reserve makes Ucluelet particularly attractive to nature lovers and hikers. Divided into three units, the entrance to the Long Beach unit of the reserve and its miles of sandy beaches is just five miles away. It’s also a great starting point for an epic road trip to Canada’s national parks. In addition to being attracted by the relaxed atmosphere of the village, travelers also come to recharge their batteries in the Pacific Ocean. Popular with surfers hoping to ride big swells in summer, the same breaking waves attract storm watchers in winter. One of the best ways to witness this impressive storm symphony is to follow the Wild Pacific Trail. With numerous viewpoints along the way, wildlife enthusiasts will have plenty of opportunities to observe animals and birds in and out of the ocean.
The Best Outdoor Experiences in Ucluelet
Amphitrite Lighthouse in Ucluelet overlooking Barkley Sound – Wirestock/Getty Images
The Wild Pacific Trail is a 5-mile trail system consisting of two main trails. One of these is the Lighthouse Loop, a gentle walk along the coast offering spectacular views of Barkley Sound and the Amphitrite Lighthouse. With interpretive signs explaining the natural and cultural history of the area, optional beach access points, and the opportunity for whale watching, the trail is a photographer’s dream and suitable for all levels of hikers. It also has wheelchair accessible trails near the lighthouse. Whales aren’t the only wildlife seen along the coast. Harbor seals, sea lions and a variety of seabirds are frequent visitors, with sea otters making an occasional appearance. More fascinating marine life can be seen at the Ucluelet Aquarium, Canada’s first collect and release aquarium, meaning the animals are only temporary residents before being released back into the ocean at the end of summer.
As Vancouver Island is one of Canada’s best destinations for wildlife viewing, it’s worth taking a guided tour. Local company Cameron Ocean Adventures runs whale watching tours in Ucluelet, with the promise that if you don’t see any whales you can return for free. They also take a bear viewing tour, with the chance to see black bears come to shore to munch on shellfish. The best viewing times are around April and May. Kayaking in Ucluelet is the perfect way to relax on the water while taking in the stunning coastal views. Venture into the sheltered waters of the Broken Group Islands and you’ll discover secluded coves, hidden beaches and sea caves.
For a two-in-one dining and lodging experience, head to the award-winning Pluvio. The Canadian-inspired cuisine makes the best of seasonal ingredients, many of which come from the surrounding forests and coastline. The rooms are located next door and are pet-friendly, a convenient option if you’re traveling with your dog.
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