OpenAI is working out how much to charge for ChatGPT ads
OpenAI reportedly charges a high price to advertise on ChatGPT, around $60 per 1,000 views, triple the usual cost of ads on the Meta platform, according to The information.
Despite the higher price, OpenAI won’t offer advertisers the same level of detailed information as Google and Meta, such as whether users took an action in response to seeing an ad on ChatGPT, such as making a purchase. Early advertisers on ChatGPT will only get “high-level” data about their ad performance, such as total ad views or total clicks.
OpenAI may give more details to advertisers eventually, but when it announced ads in ChatGPT earlier this month, OpenAI promised users that it would “never sell your data to advertisers” and would keep ChatGPT conversations private. The first ads on ChatGPT will begin appearing in the coming weeks for users on the chatbot’s free Go plans and below, excluding users under 18 and chats covering sensitive topics like mental health or politics.
