OpenAI’s Sora 2, Meta’s Vibes, Character.AI’s Feed: The AI video social media war begins

Regardless of the debate to find out if the release of the OPENAI GPT-5 is disappointing, or if it can revitalize the defaulting world of AI agents. The CEO of Openai, Sam Altman, has already evolved – to release Sora 2, the next generation of his text engine in video. And in Sora by Openai, a new iPhone application that passed the number 1 in the App Store on Wednesday. Not too shabby, especially if access to the Sora app is always invited.

“Explore, play and share your imagination in a community designed for experimentation,” explains the description of the Openai Sora App Store. Essentially, Openai is about to enter the social media sector in the same way as Facebook – with a velvet rope around the service and a peak flow inside. Openai has also stressed how easy it is to insert you, your friends and, well, depths of anyone you want (including Altman, it turns out that videos of short -term forms of Sora.

But Openai is a bit late for the AI ​​Social video flow game. Since the character. Ai launched Feed, which he called “the first a-native social flow in the world” in August, AI manufacturers started what you could call the new pivot on video. Meta’s vibrations arrived on the Meta AI application in September: like Feed, like Sora, it is an endless parchment of videos of outdated forms, less than 10 seconds, of a community of creators. (Midjourney has a similar video web flow, although no application for midjourney smartphone has yet dropped.)

In any case, you are invited to remix these videos and add yours. You are not invited to ask how long these endless endless quantities of Energy are sustainable that each IA Video Creation is eaten.

The CEO of the character. Ai Karandeep Anand has turned the foods worthy of the brightest predictions in Altman: “The border between the creator and the consumer disappears,” he wrote. Come for a traditional “Lean-Back experience” on social networks, stay to create a “new epic adventure”, added Anand. “The conviction is dead. We inaugurate the future of entertainment fueled by AI.”

It’s a way of saying it. Another is to say that these companies are in competition to build the most popular “infinite slope machine”, to use a description of meta vibrations. It is not enough that social media and Facebook services are filled with art generated by the AI ​​of dubious quality; Now, we are about to be flooded with video slobe sites that they will need applications to contain the flow.

What is AI’s video flow to govern them all?

Ironically, the floor oceans could help our real oceans get up. Video flows like Feed, Sora, Vibes and Midjourney require more than their fair share of the use of the data center – and for many data centers in the world, it means burn carbon in one form or another. This is why technological giants once green like Google and Microsoft quietly collect their commitments to renewable energies.

Are we condemned to another type of conviction, then? One where several endless lights light up our brain and caress our Egos by sticking virtual versions of us?

However, there is hope that we simply cross the part of the technological product cycle known as the Cambrian explosion.

The explosion of the original Cambrian, half a billion years ago, was a relatively tiny piece of evolutionary time of one million years. During this period, most of the main forms of life on earth that we know today have emerged – largely because they had eyes to see. It was followed by an extinction event – an accident in atmospheric oxygen levels which ended many species.

Likewise, we have already seen this film in the world of technology, where a product sucks all the oxygen of the room.

There was a Cambrian explosion of personal computer operating systems in the early 1980s. Microsoft Windows won in the early 1990s. Apple macOS has barely survived, even if it was largely judged as better designed software. Users just wanted what everyone used. (Even now, MacOS has barely a market share of 15%; Apple has arrived where it is now by dominating the smartphones market instead.)

The proliferation of search engines in the 1990s – Do you remember Alta Vista and ask Jeeves? – Very quickly gave way to Google standing alone in the 2000s. Why? Because users simply wanted the search engine with the best secret sauce, which turned out to be a pageank.

We have also seen this film in the world of social media itself. Friendster and MySpace were part of the Cambrian explosion of the 2000s; When the smoke emerged in 2010, Facebook was at the top. The effect of the network came into play. You were on Facebook because everyone was on Facebook.

It is too early to judge which IA video flow will win the war to come, and not only because almost anyone can still use the Sora app. OPENAI, Character .i, Méti or Midjourney all adopt slightly different approaches from video presentation and remixing, with different LLMs that underlie them.

The one with the best technology may not be the same that earns all users. You can have the best video of AI in the world on Sora, for example, but if the world flocked to vibrations, no one will see it.

But technological history – not to mention the financial cost of using the data center, which is why Openai has already burned more than $ 250 million in operating costs this year – tells us that this Cambrian explosion will not last long. Collectively, possibly, users will choose an infinite slope machine to govern them all.

And for the good of the planet, and our survival on this subject, we would be better to choose as soon as possible.