Period drama: Here We Flo pulls ‘plastic-free’ pledge amid row over green claims | Retail industry

The brand of sustainable period care here that we are advancing, which launched in 2017, selling pads and “vegetable food” bells which are “100% exempt from bad guys”, suppresses the terms “plastic” and “no synthetic fibers” of its packages.

The company said it was working on a “packaging refreshment” in the past year.

He denied having made changes because “lasting material complaints are deceptive”, but admitted that it would no longer use terms such as “biodegradable”, “no synthetic,” plastic “,” ecological “and” friendly “fibers on its period products.

The changes come in the middle of an angry spit between here, we Flo and a rival brand, Mooncup, which complained to regulators of the green affirmations of Flo.

Mooncup cited a report of scientists from a leading university which would have discovered here that the pads and FLO linings contained a combination of synthetic and semi-synthetic materials.

In the legal letter sent by & sisters, the parent company of Mooncup, to here, and seen by The Guardian, it is alleged that the company falsely used terms such as “natural”, “biodegradable” and “without plastic” in its advertising and on packaging.

The allegations are based on the conclusions of a 100 -page laboratory report that we have shared here, we are and included in the complaints sent to the competition and the authority and advertising markets.

Here, we have denied that its practices consisted of unfair and distorting advertising and labeling. He said the Mooncup report was “fundamentally defective and lacked rudimentary details”. He added that he contained “inaccuracies” and would not have a legally position.

British women spend 300 million sterling pounds per year on period products, and the market is dominated by major brands such as Tampax and always and the clean supermarket.

However, the demand for “green” alternatives to pads and liners which generally contain plastic increases due to campaigns highlighting the pollution they cause. With 3 billion disposable products used each year, around 200,000 tonnes of menstrual waste ends in discharge sites in the United Kingdom.

Sustainable period products constitute a small but increasing part of the market, with total sales of around 6 million pounds sterling. Here, we Flo is the market leader, selling in large retailers, notably Boots and Tesco. Mooncup is best known for its reusable silicone menstrual cup.

The report was put into service by Mooncup as an exemption from comparative analysis. He claims that the tests here we have found Flo Pads in non-biodegradable plastic sodium sodium and polyethylene alongside bamboo viscose, a semi-synthetic material obtained by the chemical treatment of raw bamboo.

Here, we were co-founded by Tara Chandra and Susan Allen, friends who met during the London School of Economics study.

The Challenger brand is described as “proudly women of color and sustainable construction”. He conquered young women by speaking of periods and sex frankly. Two years ago, he obtained the status of B Corp, a fair trade style label for companies.

In a 12 -page response to Mooncup allegations, we have described here the lawyers of Flo as a calculated attempt to “destroy” its leadership on the market. Although he has growth in stellar sales, he said that his smallest rival was a “declining matter of men”.

The “optics of such a male attack on a company belonging to women compared to female hygiene” would not go unnoticed, he added.

In our turn here, we alleged that Mooncup was in error consumers with some of its green affirmations, such as the duration that its pads take in biodegrade and should be studied. Mooncup says that its biodegradability claims are verified by the main standards and certification organizations.