Mookie Betts has a playoff soundtrack infused with ‘the relaxing vibe of the beach’

The ad could not have been more timed. In the morning after the Dodgers were swept away by the Angels and fell from the first place in the West National League for the first time in 108 days, the e-mail to the media members began this way: “Have you ever wondered how a player like Mookie Betts obtains in the MLB area in the playoffs?”

It’s not on Betts, not at all. It is simply the front for a campaign in which Corona Beer and its advertising partners had pre-trained an infected press release for 6 am on Thursday. The title of the press release: “Corona joins forces with Mookie Betts to bring the beach to the stadium through a first soundtrack of its kind for the MLB qualifiers.”

One of the keys to Betts’ success: a uniform keel that sometimes frustrates fans who want each player to be as visibly frustrated as they are. In the aftermath of the Angels’s sweep, that’s what Betts said on Wednesday evening: “That’s what it is. I can’t change it for the moment.”

The promotional photo distributed with the press release shows Betts relaxing on a beach towel, next to the marble, headphones. The soundtrack “merges the emblematic sounds of the stadium with the relaxing atmosphere of the beach.”

Betts helped choose seven minutes and 54 seconds of “home explosions, crowd waves in the stadium and advertiser calls from its most memorable after-season moments … Combined with ambient ocean breezes and waves that would crash.”

The Mookie Betts of Dodgers has teamed up with Corona for a soundtrack campaign on the theme of baseball called “Playa Sounds”.

(Crown)

You can hear the soundtrack here. From the press release: “The whole mixture is set to 432 Hz – a frequency generally associated with improved clarity.”

“As a player, you must be in the right head space to appear when the lights are the brightest,” Betts said in the press release. “I worked with Corona to make sure that this soundtrack accurately captures the energy of the playoffs and the chains in something at a time, the shelter guys and the fans can use to prepare for the biggest moments to come for the season.”

In the playoffs last year, Betts beat. 290, reaching four circuits and scoring 14 points in 16 games. After the World Series, in an episode of his podcast, he and several teammates broke down the race of the Dodgers championship, including a discussion on the fundamental defects of the New York Yankees in the World Series.