Roku wants you to see a lot more AI-generated ads

Are you tired of having to look at the same three or four announcements again and again? It could change soon, if Roku has its way. The manufacturer of Smart TV and streaming peripherals works on considerably widening of the number of advertisers in the running for your attention, to the point where the ads in streaming could soon look a lot like those of your Instagram flow, with brands of which you have never heard and videos that do not seem quite real.

Roku’s secret weapon for this genetive AI, according to the financial director of Roku and Coo Dan Jedda, who presented Roku’s plans for this during two appearances during investor conferences organized by Citi and Bank of America this month.

“It will no longer be the 200 best advertisers,” Jedda told investors at the Citi event. “It will be around 100,000 advertisers.”

If you want to know where television is going, it’s a good idea to watch Roku up close. It is a public company with a singular concentration on smart televisions and streaming, which forces it to be much more transparent on its figures than, let’s say, Amazon or Google.

Roku also happens to be the market leader, at least in the United States, and that does not boast of his success. Jedda, for example, quickly stressed that more than 20% of all television spectators in the United States are now performing on Roku devices, with Roku televisions and streaming aircraft now in more than half of all large American bands. “We will exceed 100 million households in streaming in the not too distant future,” he said.

Roku’s streaming service has also increased significantly: Roku chain streaming has increased by 80% from one year to the next, according to Jedda, who told investors that he expects the growth of the canal to be in the range of 55 to 60% in the future. The Roku channel represented 2.8% of all television views in July, according to Nielsen, putting it before the main streaming services like Peacock and HBO Max.

This increase in hours of streaming led Roku to have a ton of hours of video to broadcast announcements, with Jedda admitting that the company has not been able to sell advertisements as quickly as it increases visualization. “We are growing very quickly on supply,” he told Investors last week. “We are half sold.”

Roku’s plan to sell this other half, or at least a good part, is to bring many smaller and local advertisers to streaming. Think of car dealerships, mom-and-pop stores, etc. – The types of businesses commonly known in industry as small and medium -sized businesses or SMEs.

“The SMB market has really been excluded from everyone [connected TV]”Said Jedda to investors last week.

Part of this change is self-service tools that allow small businesses to more easily buy advertisements on smart televisions. However, many Maman-et-Pop stores also had trouble with a much more fundamental problem: they simply could not afford a television announcement.

This is where AI comes into play, according to Jedda. “You can use Gen Ai for [make] A very well produced advertisement, “he told investors last week.” You can be operational in a few minutes. “”

Roku began to incorporate generative AI tools into its own self-service platform for small advertisers, but it is not the only company to adopt a generative AI for streaming. Earlier this week, the Magite digital advertising giant acquired StreamR, a startup that claims to have helped “thousands of companies” to produce their own television advertisements with a generative AI.

Jedda has recognized that there will be more than one company to court local businesses for this type of streaming announcements powered by AI. “No one can market with a million SMEs,” he said. However, he suggested that Roku makes a significant thrust that includes special marketing campaigns and dedicated sales teams.

In other words: prepare for many more announcements generated by streaming.

It is Pass by Janko Roettgersa column on the constantly evolving intersection of technology and entertainment, unionized just for The penis subscribers once a week.