How did the Rams become L.A.’s most valuable sports franchise?
Ten years ago, the languid Rams of Saint-Louis were listed last in the NFL with a franchise assessment of $ 930 million.
Faced with an unattractive stadium lease and decline prospects in Saint-Louis, the Rams have turned their attention towards the west, towards their roots of Los Angeles. Often, they have acquired two parcels of land in the old Hollywood Park circuit in Inglewood, where they would end up building Sofi Stadium, a peak place that would redefine the franchise and reshape the imprint of the NFL in Los Angeles.
Today, according to the Sportico ranking published on Wednesday, RAMs are estimated at $ 10.43 billion, just behind Dallas cowboys at $ 12.88 billion.
This assessment occurs a month after CNBC has classified the Stan Kroenke team portfolio – RAMS, NBA Denver Nuggets, NHL Colorado Avalanche and Arsenal of the Premier League – the most precious sports at $ 21.2 billion.
Cowboys operating director Stephen Jones, owner of the Cowboys Jerry Jones and the owner of the Rams, Stan Kroenke, spoke before a pre-season match at the Sofi stadium on Saturday. Cowboys and Rams are the two most precious franchises in the NFL, according to a new Sportico report.
(Allen J. Schaben / Los Angeles Times)
The Rams join the Lakers as the second sports franchise in the city with an assessment of at least $ 10 billion. The latter was based on a real sale. In June, the bus family concluded an agreement to sell the majority ownership of the Lakers to the owner of the Dodgers, Mark Walter, for a deductible assessment of around $ 10 billion.
The charges, who are tenants at Kroenke’s Stadium, are 21st on the Sporto list at 6.2 billion dollars, a spot compared to last year.
The assessments are based on the team itself, as well as all the companies and real estate assets linked to the team.
David Carter, Director of Sports Business Group and Auxiliary Trade Auxiliary at the USC, said that teams are generally evaluated according to a multiple of their annual income, and that the evaluation also takes into account the probability of future income growth.
“For Kroenke and the Rams, it has always meant monetize Sofi in many ways possible, while simultaneously positioning the place as a world leader in sports and entertainment,” he wrote in an email in Times. “Having accomplished this, and with the solid bases of fans of the team – both traditional and corporate – the recipe is in place to continue to obtain high assessments, especially when you also consider the competitiveness of the team recently.”
Attaching a number to these teams is largely an academic exercise, because the only real test occurs when sold – and these sales are rare.
Three NFL franchises have changed hands in the past 10 years: Washington (2023), Denver Broncos (2022) and Carolina Panthers (2018).
Writes Kurt Badenaun from Sporto: “Rarity is a major engine to push the values of the higher team, because more billionaires are struck each year and that franchises are rarely added.”
Carter said that the NFL franchise assessments published by Sportico and others are not entirely exact because they do not fully reflect the supply and demand for teams at any time.
“The ultimate price, if a team is sold, will be determined by real-time factors,” he wrote, “as the number of tenderers and the number of teams for sale at the time.
With regard to RAMs, their evaluation is more important than digitally, reflecting success and stability in Los Angeles more than a specific price.
“While we are entering our 10th season in Los Angeles, Stan Kroenke’s vision to create the largest sports and entertainment district in the world in Hollywood Park – and to build one of the biggest stadiums in the NFL – continues to build the profile of RAMS and NFL,” said Kevin Demoff, president of team and media operations for Kroenke Sports and Enter.
“Although these rankings can reflect this, the emphasis remains on the construction of large teams and a district that Angelenos can appreciate, more than focusing on assessments.”
