Samsung is bringing its cult favorite mobile browser to Windows PCs
Samsung is bringing its mobile browser to Windows PCs, likely to make its ecosystem stickier for customers considering another brand.
Starting today, US customers can sign up for a beta version of the free Samsung Internet Browser for PC, which will work on both Windows 10 and Windows 11.
My colleague Michael Crider, experienced in Android phones, tells me that Samsung’s browser for Android phones has some fans, who think it offers a simpler, cleaner version of the Chrome browser that Google puts on Android PCs. But it’s likely that Samsung’s new browser is designed to help sync users of Galaxy phones, laptops, and now other PCs into a more cohesive ecosystem, as Samsung’s rather interesting Galaxy software attempts to do.
“As users move between devices more easily, Samsung Internet for PC also adds a new layer of intelligence powered by Galaxy AI, designed to make browsing smarter and more efficient,” Samsung said. “Once signed in to their Samsung account, users can access some key Galaxy AI features, such as navigation assistance, for instant summary and translation of web pages, helping them find the information they need faster.”
Naturally, like other browsers that cross various platforms (basically all of them, at this point), you’ll be able to sync bookmarks and browser history to move seamlessly between devices.
Samsung Browser has other advantages. Anti-tracking is built in, the company said, which helps ensure users aren’t tracked across the web. A privacy dashboard is also included.
Still, Samsung’s blog post highlights the possibility of “unlocking” even more intuitive navigation experiences in the future, including ambient AI. That’s probably a key point here: if Samsung wants to invest in AI like everyone else, it’s going to need a dedicated customer base to reap the benefits. SoSamsung Internet for PC.
