30 Best Early Black Friday Deals on WIRED-Tested Gear (2025)

Black Friday and Cyber ​​Monday is one of the biggest shopping holidays of the year. Falling on the Friday and Monday after Thanksgiving, we can expect Black Friday deals on thousands of items big and small. As always, the WIRED Reviews team will scour the internet for great deals on items we’ve hand-tested and would recommend to a friend. Although official sales haven’t started yet, there are already some great discounts on reliable hardware. Find our favorites below.

Don’t miss our other recent deal roundups from the REI Holiday Sale and Home Depot Black Friday Sale.

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The best MacBook

Apple MacBook Air (13-inch, 2025)

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The best bamboo leaves

Cozy Earth Bamboo Sheet Set

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Apple Watch SE 3 for $200 ($50 off)

Photography: Adrienne So

The Apple Watch SE 3 is the best Apple Watch for most people. It offers great value and most of the tracking metrics you’d want, like skin temperature detection and sleep apnea notifications, in addition to common stats like steps, sleep, and workout efficiency. It doesn’t have blood oxygen or EKG capabilities, but we like the watchOS 26 operating system, long-lasting battery, and very affordable price.

Apple MacBook Air (13-inch, 2025) for $750 ($249 off)

The MacBook Air 2025 is the best MacBook on the market right now, and that price matches the best we’ve tracked (and is $50 less than what we’d seen until this month). It can handle the tasks you’d expect, including multiple Google Chrome tabs with apps running in the background. It also has an improved 12 MP webcam and a few different ports, including a headphone jack. We recommend opting for upgraded Unified Memory if you’re a power user, and while it can handle some photo editing or other content creation, it’s probably not the best choice if you edit videos or other graphics-intensive tasks. But for almost everyone, it’s worth it, especially at this price.

Nothing Ear (a) for $89 ($20 off)

Photo: Parker Room

These ultra-sleek headphones are the best on the market. The Nothing Ear(a) goes on sale relatively often at this price, but it’s only $10 more than the best we’ve tracked, and we’ve already seen them sell out when they hit $79. The built-in touch controls and sleek little charging case are nice, but the battery life and noise cancellation are nothing to sneeze at either.

Cozy Earth Bamboo Sheets for $246 ($62 off)

These decadent and soft sheets are silky, smooth and slightly cool when you first get into bed. WIRED reviewer and sheet expert Nena Farrell likens them to climbing into a puddle of melted butter, which sounds as luxurious and comfortable as falling asleep. They get warm at night, so they’re especially nice to have during the cooler months of the year, and they’re deep enough to fit most mattresses. This deal is part of a larger sitewide sale at Cozy Earth – we also love their pajamas and slippers.

Netvue Birdfy Plastic Smart Bird Feeder for $120 ($80 off)

The best smart bird feeder goes on sale quite often, but this time of year usually brings it to the lowest price we’ll see. You can now save on the basic model with solar panel. It might be worth shelling out the extra money for a lifetime subscription to its AI-powered bird identification services, although it’s possible that these lifetime subscription models could become cheaper on Black Friday. Otherwise, the subscription costs $5 per month. The charger is easy to install and use, with a 1080p wide-angle camera and an easy-to-clean, IP65 water-resistant plastic housing. You’ll need to mount the solar panel separately, if you go with this option, but the process isn’t too tricky.

Dreamegg Sunrise Alarm Clock 1 for $60 ($40 off)

Our favorite budget-friendly sunrise alarm clock gets surprisingly bright and features nine different colors of dimmable light. 29 different sleep sounds are also built in, and everything can be controlled on the clock itself rather than with a smartphone app or remote control. There’s no such thing as a sunset routine, but a morning sunrise routine can help you wake up gently and naturally, which will be especially helpful at this time of year, when it feels like sleep schedules and circadian rhythms go out the window.

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