Sora video generation is reportedly coming to ChatGPT
Ask ChatGPT to make a short film for you, and it will soon be able to do so.
Internal sources told The Information that OpenAI plans to integrate its video generation tool, Sora, directly into ChatGPT, just months after launching Sora’s standalone app.
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Although the TikTok-style app still remains available to users, according to insiders, the move suggests that OpenAI is devoting most of its efforts to strengthening ChatGPT. Integrating Sora and the processing requirements that come with it would cost the company money (OpenAI estimates it will spend $225 billion to run its models by 2030) but it could recoup those costs if ChatGPT remains the dominant chatbot in the market. OpenAI could also monetize video generation itself, a strategy offered to users of the Sora app.
Crushable speed of light
Sora 2 has had its ups and downs since its launch last year. OpenAI has received a billion-dollar investment from Disney in a deal to license the entertainment giant’s characters to ChatGPT and Sora users. This followed widespread criticism of the model after it generated numerous problematic knockoffs of historical figures and violated Hollywood’s intellectual property.
In February, a judge ordered OpenAI to stop using the term “cameo” to describe its in-app AI likeness tool after being sued by the eponymous social media app Cameo. Generally speaking, the app has seen a decline in popularity among users.
The company has adjusted its priorities for its tentpole chatbot in recent months, including moving away from its proposed shopping integration and launching native advertising for ChatGPT as a reinvestment to increase the chatbot’s user base and profits. The company is expanding ChatGPT’s multimodal capabilities. Last week, OpenAI announced new dynamic visuals for chatbot users, providing more detailed and interactive visual references for math and science questions.
Disclosure: Ziff Davis, Mashable’s parent company, filed a lawsuit in April against OpenAI, alleging that it violated Ziff Davis’ copyrights in the training and operation of its AI systems.
