The Best Anti-Prime Day Deals for Amazon Haters (2025): Sheets, Sex Tech, and Fire Pits
The hours that decline Amazon Prime Day – or Prime Big Deal Days – are the star of the show right now, but maybe you want to go shopping elsewhere. Whatever your reasoning, fear not! Many other stores, large and small, are holding sales alongside Amazon until the end of the day. Everything below is manually tested by WIRED and does not necessarily have to be purchased on Amazon. You do it.
If you want to take a look at the rest of our Amazon Prime Day coverage, updated until the event ends tonight at 11:59 a.m. ET, you can find it all here.
Updated October 8, 2025: We’ve added new offerings from Slumber Cloud and The Company Store.
WIRED Featured Offers:
Cozy Earth: Up to 25% Off Sitewide: Use Code WIRED
Ask almost anyone on the WIRED Reviews team for their thoughts on Cozy Earth, and it will be positive. The company produces extremely soft, silky and comfortable bamboo products, ranging from bedding and linens to pajamas and hoodies. The Cozy Days sale means you can save up to 25% on almost everything on the website.
Backcountry 70 Percent Off Flash Sale
Backcountry is offering up to 70% off select outdoor gear and clothing. The sale includes cycling, skiing and climbing equipment.
Best Buy Techtober Sale
Want great deals on tech gear but avoiding Jeff Bezos? Best Buy may not be much better, spiritually speaking, but the retailer is offering a few deals during its Techtober sale that we haven’t seen elsewhere. Techtober lasts until Sunday.
Bookshop.org Anti-Prime Sale: Free Shipping
It’s easy to buy books at big box stores, but Bookshop.org helps authors And local bookstores. Right now, you can get free shipping on all orders during its Anti-Prime sale. You can check out popular books here, or can I recommend It’s all tuberculosis by John Green? (I just started it and had to force myself to put it down until the weekend.)
Two Day Sale on Solo Stove
Solo Stove makes a lot of sturdy equipment, including pizza ovens and its famous fire pits. Right now, almost everything is on sale, and it’s a great time to pick up something ahead of the colder, nicer months.
Chirp Wheel XR (3-pack) for $104 ($26 off)
The Chirp Wheel XR helped our tester Hannah Singleton with her technical neck issues. You’ll get several different sizes with the three or four pack, specially designed to help you eliminate kinks and tension at various points on your body. It’s important to start slowly, ease into it, and only use the steering wheel for small periods to get going. But now that she’s had practice, Singleton says she can’t imagine life without her Chirp wheels.
Lelo: Up to 40% Off + Free Gift
We love a lot of Lelo sex toys here at WIRED, and many of them are discounted for the store’s “Prime Time for Pleasure” sale. There are options for all sorts of bodies and partner situations, and for purchases over $199 you get a free Sona 2 Travel vibrator.
Photography: Lélo
The best suction toy is intuitive and powerful, if you want it to be. Better yet, it’s quiet.
Brooklinen Special Offers: 15% Off Sitewide
Brooklinen makes very good quality bedding and linens, and currently the entire site is 15% off. Similar to Cozy Earth, everyone on the WIRED Reviews team has good things to say about the Brooklinen gear they’ve tested. Here are some of our favorites.
Slumber Cloud Fall Sale: 20% Off
Slumber Cloud makes some of my all-time favorite cooling bedding, including fantastic cooling sheets and even a cooling travel pillow. You can shop the site for up to 20% off now for its fall sale.
The Company Store Comfort Days Sale: 25-40% Off Sitewide
The Company Store makes a ton of fantastic bedding, from sheets for every season to luxury duvets to a great Serene Foam mattress topper. (Serene foam is like memory foam, but retains less heat, so you’ll love that if you want a plusher bed.) The store is running a sitewide sale of 25% off orders over $100 (use code COMFORT25), and some items, like the fantastic linen sheets, are 40% off.
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