LeBron, Serena and other Nike stars champion ‘Equality’
Nike says it is time to defend equality in a new advertising campaign.
On Sunday, the company launched a short star film entitled “Equality” to mark the month in the history of blacks.
The announcement presents athletes sponsored by Nike LeBron James,, Serena WilliamsKevin Durant, Gabby Douglas, among others, “amplifying their voices in order to raise, open their eyes and bring positive values that sport can represent more widely,” said society.
Actor Michael B. Jordan expresses the film, and singer Alicia Keys interprets an interpretation of “A Change is Got Come” by Sam Cooke.
“Has the history of the land promised?” Jordan says. “Here, in these lines, on this concrete courtyard, this patch of lawn, here, you are defined by your actions – not your eyes or your beliefs.”
Nike will present campaign advertisements on social networks, display panels and posters in the cities of the United States and Canada. He will also sell t-shirts and “equality” brand shoes as part of his annual collection of the month in black history.
Campaign clothes will be worn by Nike athletes during the NBA All-Star weekend.
Nike said he donated $ 5 million this year to organizations like Mentor and Peaceptiers, which he says “advances equality in communities” across the country.
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The new Nike campaign occurs a week after many companies have launched advertisements on inclusion and acceptance during the Super Bowl.
Budweiser, 84 wood, Coca-Cola (COKE))Airbnb, Kia and Tiffany (Nail)) were among the brands that present messages on immigration, equality and environmentalism.
– Ahiza Garcia de Cnnoney contributed to this story.
CNNMONEY (New York) First advertising on February 12, 2017: 12:51 pm HE
