Best Apple Watch deals Black Friday 2025: Tracking the biggest savings

How to get the best Apple Watch deals for Black Friday 2025: our advice

As always, Apple sells three Watches, but for the first time in years, all three models have been updated this year.

Apple Watch Series 11: The standard Apple Watch Series 11 starts at the same price as previous watches ($399/£369) and is largely the same as the Series 10. The main upgrade is better battery life (24 hours versus 18 hours), 5G connectivity, and better scratch resistance. We’re highlighting a deal on the Series 10 for $120 off and recommend grabbing it instead of paying more for the Series 11.

Apple Watch Ultra 3: The Apple Watch Ultra 3 ($799/£749) has a slightly larger screen, 5G connectivity, satellite emergency SOS, and significantly longer battery life (42 hours versus 36 hours). With prices already down $100, we recommend buying the newer model if you’re looking for a large, sturdy watch.

Apple Watch SE3: Apple updated the Apple Watch SE for the first time in years and gave it several expected features, including an always-on display, skin temperature sensor, gestures, 5G, a faster chip, and fast charging. With the same $249/£219 starting price, an older SE 2 would have to cost around $100 to be worth it. Early Black Friday sales are already pushing the price of the SE 3 below $200 and we think it’s a fantastic option for almost everyone.

For detailed advice on selecting the model that’s best for you, check out our Apple Watch buying guide.

Black Friday Apple Watch Deals: What to Avoid

It’s important to be aware that Black Friday brings bad deals as well as good deals. Retailers don’t want to give you big deals; they want you to buy the stocks they don’t want at a high price and will use all kinds of tricks to persuade you to do so. Don’t let them get away with it.

Always check the current MSRP/RRP for the watch you are considering purchasing (we include these in all of our recommended offers). In the UK, Apple lowered the prices of the new watch series when they were introduced, but retailers will conveniently forget to mention this and quote the old price instead. This makes their discount bigger and the offer more attractive. Some retailers also raise their own prices before Black Friday, then lower them and claim a significant saving. Price tracking sites like CamelCamelCamel can help you determine if this has happened. We will also report it if we see it.

It’s worth checking reviews and buying guides (like ours, linked above) to gauge the age and value of the device. Make sure you don’t get fooled by outdated inventory. Also be wary of deals on cellular models; This may sound like a big savings, but in our experience, there’s no point in owning a cellular Apple Watch. You might as well pay less and get the standard model.

Ultimately, what really constitutes a good deal? US buyers should look to a benchmark of around $50 to $70 off current models and $100 or more off abandoned ones, as we saw in 2024. But transactions tend to be lower in the UK, where we struggled to find £30 off anything in 2024.