Here’s why I love it
The year is coming to a close, which means Apple’s 2025 App Store Awards have recognized the best apps for all your Apple devices. The contenders for iPhone app of the year were strong, but I wasn’t surprised which app came out on top.
This year’s finalists made for an interesting list, but I had my eyes on the productivity app that won this particular award for a reason. What is the app and why is it worth trying? Here’s everything you need to know.
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iPhone nominees for 2025
Each year, Apple nominates apps and games in several categories to recognize developers in categories such as innovation, creativity, user experience and cultural impact. For 2025, 45 finalists across iPhone, iPad, Mac, Apple Watch, Vision Pro and Apple TV were in the running, and 17 of these apps and games won the Apple Award in their respective categories.
This year, the iPhone category saw three diverse nominations: BandLab (a music creator that helps musicians record and mix tracks), LADDER (a workout app for building bodybuilding plans), and Tiimo (a productivity app and visual planner to simplify tasks). Tiimo emerged victorious, having already been nominated for Apple’s Design Awards in 2024 in the inclusiveness category. Before I even heard about this win, I was excited about his nomination.
This app is something I recently added to my productivity folder and I have loved using it. Here’s why you should check it out.
What is Tiimo?
Tiimo is a scheduling and productivity app for ADHD that aims to take the intimidation out of planning and scheduling tasks. The app was co-designed with experts in ADHD and autism, and developed by a team in Copenhagen committed to empowering neurodivergent people. The app includes features like an AI visual schedule planner, to-do list, focus timer, and scheduling assistant to help you form healthy habits and better manage your time.
When you set up Tiimo, you can choose from a list of daily tasks (eat breakfast, drink water, deep work, read a book, exercise, etc.) and add additional projects for the week. The app then creates a personalized visual calendar, spread across morning, day and night, where you can check off simple tasks as you complete them. These tasks can be customized to fit your routine and set for any day of the week with reminders.
Built for the Apple ecosystem, Tiimo integrates well with your iPhone and Apple ecosystem, with syncing options available for Apple Calendar and Reminders. You can also add and share up to five profiles with family members and use widgets for your device’s home screens. The app is also available for Mac, iPad, Apple Watch and on the web.
Why I like using Tiimo
Tiimo is slowly progressing towards becoming a go-to scheduling and productivity app on my iPhone. For starters, the app has everything I need to plan a productive week, from its focus timer and planner to its neat to-do list. Tiimo’s interface is sleek and intuitive, with gestures that allow for easy navigation (for example, you can pinch to zoom in and out on your schedule, to move between a timeline and overall tasks). Although the feature set is extensive, I like that the app doesn’t feel overwhelming, thanks to its well-designed and arranged interface elements.
Tiimo’s AI personal assistant, which accepts both text and voice prompts, can help you fine-tune and further plan your schedule. Tiimo’s to-do list prioritizes each task, and you can keep track of how many tasks you’ve completed for the day.
Some more underrated features that are built into Tiimo’s “Me” tab include Daily Mood and Thoughts (where you can record a short entry about your mood for the day thanks to health integration), a planning streak counter, and productivity articles.
The Focus Timer is compact and contains the same features I’ve seen in other Pomodoro timer apps, such as a customizable timer, relaxing background music, and a swipe gesture to end the session early.
It was clear from the start that the app was designed with the goal of being friendly to neurodivergent users. Being part of the target demographic myself, I felt comfortable with Tiimo for several reasons. The balance between the app’s neat interface design and comprehensive feature set means I’m not overwhelmed by my to-do list every time I open the app. Having everything I need in one quick scheduler that can help me focus on a single app, so I can avoid downloading multiple apps.
Visual elements, from the little emojis attached to each task to the personal assistant mascot, make planning more user-friendly. Finally, the celebratory visual and sound effects that appear with each completed task, even if it’s a small gesture, go hand in hand with the constant task progress that I can constantly see on the app, keeping my motivation level high. Overall, this is one of the most comprehensive productivity apps I’ve tried and one I can actually see myself sticking with for the long term.
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Subscription options
Like many good productivity apps in the App Store, Tiimo isn’t completely free either. While you can download and use the base app ad-free (a nice perk for anyone trying it for the first time), you have limited access to all features with a free plan.
The free version of the iOS app is good enough to use without a subscription and supports most basic features. However, if you want to access and sync Tiimo on desktop, widgets and get unlimited access to all features, a Pro subscription ($12/month or $54/year with free trials) is required. The family plan is also part of the subscription, so with a basic plan you can only add one profile.
Tiimo is just one of many productivity and scheduling apps to add to your productivity suite, but it’s worth a shot if you want to streamline your scheduling in one app. You can also check out Apple’s full list of winners for the 2025 App Store Awards to find apps you might like.
