The Sony A7 V just dethroned Nikon – it’s rocketed to number one in Japan’s best-selling lists and tops our our camera buying guides too

• The Sony A7 V is the best-selling model in US and Japanese stores
• It also tops two of our top camera buying guides
• Strong overall capabilities key to its appeal

The Sony A7 V is currently smashing it on the sales front, and that doesn’t surprise me – after all, our in-depth review from late last year described it as writer Peter Fenech’s “favorite Sony camera of all time.”

But before we explain why this 33MP full-frame camera is so attractive, let’s take a look at the latest sales figures. Japanese site Getnavi.jp reports that retailer Yodobashi lists the A7 V as its best-selling camera for the period covering the second half of December 2025, despite it being a brand new version. Meanwhile, Sonyalpharumors.com reports that the camera is also the best-seller of American retailer B&H Photo.

That’s impressive, considering this is a model that costs just US$2,899 / £2,799 / AU$4,699 and has only just been released. But the Sony A7 V also tops two of TechRadar’s lists, recently being ranked number one following updates to our buying guides for the best camera for photography and the best mirrorless camera.