This 55-Inch Samsung OLED TV Was Already a Great Value, and Now It’s $500 Off?

OLED TVs aren’t for everyone. They are dimmer than LEDs, can suffer from burn-in and are much more expensive. The advantage is the contrast and colors, which are exponentially better, giving just about the best picture quality you can get with the current generation of TVs.

If you’re looking for the best value OLED in 2026, consider the 55-inch Samsung S90F OLED. This has always been a great value option, but right now it’s worth it $1,097.99 ($500 off list price of $1,597.99). This is the lowest price this TV has ever achieved, according to price trackers.

The S90F is the cheapest OLED TV in Samsung’s 2025 lineup, and a notch below the more premium S95F. For about half the price, the S90F drops some features that might not be essential to you anyway: it has lower brightness (although it’s still pretty good – see below), no anti-glare coating, and no connector box (i.e. an external I/O hub with HDMI, power, and USB to reduce cable clutter). If you don’t plan to place this TV in a well-lit space or watch most of your content in the evening and you don’t care about the connection box, this model offers incredible value for money. For $1,097.99, you’ll get an OLED with high-end specs at an economical price.

This TV is one of the best value OLEDs you can buy since its release in 2025. It offers a dynamic picture and excellent gaming brightness that you won’t find on other TVs at this price. According to CNET’s analysis, the the brightness in gaming mode is particularly excellent compared to its main competitor, the LG OLED C5, currently on sale for $1,046.99 (originally $1,156.99).

If you want to watch a premium picture on TV while getting the most bang for your buck in 2026, the S90F is your best option, especially for gamers who need increased brightness for daytime sessions.