Tim Cook confirms a week of Apple product reveals

Apple CEO Tim Cook announced “a big week ahead” for Apple, starting on the morning of Monday, March 2. The company previously announced an in-person event for media and creators on March 4, while rumors suggested Apple would reveal at least five products over three days next week. So it seems like the stars are aligning for this to actually be the case.

Cook all but confirmed that Apple is set to unveil its new MacBooks in the coming days. His tweet features a short video of someone shaping an Apple logo onto a surface that appears to have the company’s classic space gray colorway.

We expect to see a new MacBook Air next week, as well as updated 14- and 16-inch MacBook Pros. It is believed that the M5 Pro and M5 Max will debut in high-end devices. Apple may also be preparing an entry-level MacBook that will come in a range of vibrant iMac-style colors. The new iPads and iPhone 17e could also be in the hopper.