Tinder struggles to attract new users as Hinge makes gains

In 2025, many dates want to meet in person rather than on applications (even if they do not know how). This could recently explain the drop in certain meeting applications, including Bumble, which dismissed 30% of its employees earlier this year.

Meanwhile, Tinder wants to lose his reputation for connection to use more generation Z, according to the new CEO Spencer Rascoff. Rascoff is also the CEO of Tinder’s parent company, Match Group, and took over at the head of Tinder last month. Match Group also has other popular dating and connection applications, including Hinge, Match, Okcupid, a lot of fish and our time.

During a call for results on Tuesday, Rascoff painted an optimistic table for Tinder, despite the drop in income.

While Tinder paid users fell from seven percent in the last quarter, Rascoff said Wall Street Journal That, “things are evolving in the right direction”.

Tinder direct income also decreased by four% in the second quarter, falling to $ 461.2 million. However, user income increased by three percent. Despite the hollows, Rascoff said to Newspaper It is optimistic about the momentum of the application because the Tinder team acts urgently and “shipped more products than ever”. When the takeover of Rascoff as CEO was announced, he published the new principles of Tinder product on LinkedIn, one of them being speed and emergency.

About 90% of people who used Tinder’s new double date feature are apparently Gen Z, a demography that Tinder needs to attract. THE Newspaper Said that Tinder plans to launch six new features in the coming weeks, including a new algorithm of recommendations and a college mode for students who seek to correspond to each other. Match also plans to pay $ 50 million to invest in product tests at Tinder and other applications.

A group of matches is soaring: Hinge. Remunerated users increased by 18% in the second quarter, and user income increased by six percent. Hinge revenues also increased by 25% to $ 167.5 million. Although dating applications are increasingly similar with similar features, dates see a difference.