Trump Hates the AWFULs – Which Means They're Effective

The nomenclature is powerful. Donald Trump loves nicknames, and there is power in naming things. Once something has a name, it can be categorized, judged, explained, and perhaps satirized and belittled. Over the past decade, Trump has had great success naming his rivals. Most are at the eighth grade level, but they often subsequently flatten these rivals, sucking their power from them – Low Energy Jeb, Little Marco, Crooked Hillary, Sleepy Joe. This naming phenomenon was not limited to individuals. Groups often gave themselves nicknames: the KHive (Harris supporters),…